Explained
One rule, one situation, thirty seconds. For the person who has never watched.
The engine behindcombat sports brands.
monthly budget
A studio for combat sports.
The Studio is Mert and Igor. We build the content engine behind fighters, promotions, gyms and the brands that sponsor them: the system that turns what already happens in the sport into audience, tickets and PPV.
- Editorial & Content Strategy
- Shortform & Social Systems
- Brand Identity & Motion
- Web Design & Development (React / Next.js)
- Video & Animation
- Fighter & Athlete Network
We start with what you have
Fights, training, interviews, rivalries. Most of the raw material already exists. We turn it into formats that publish every week.
One identity, every touchpoint
Website, social, athlete channels, partner posts. It should feel like one sport, one brand, wherever someone lands.
Content that points somewhere
Every clip has a job: a follow, a ticket, a sponsor conversation. We build the funnel with the content, not after it.
Small team, direct line
You talk to the two people doing the work. No account layer, no handoffs.
Thirty days to a running engine.
Every engagement starts with the same pilot. After thirty days both sides know whether this works.
- 01
Audit
Week one. We sight every piece of footage, every channel, every asset, and find the three things worth doing first.
- 02
Identity
Templates, type, motion, intro and outro. The look that makes twelve clips read as one brand.
- 03
Formats
Three to five recurring series, tested live. We keep what performs and drop what does not.
- 04
Engine
Weekly rhythm: plan Monday, approve Wednesday, publish Friday. Numbers every week.
- 05
Conversion
Followers become ticket buyers, PPV and sponsor conversations. A roadmap to the next event, with the content mapped to it.
Start the 30-day pilot →Eleven questions, three minutes. Reply from Mert or Igor within 24 hours, with a first take on where to start.
Repeatable series, not random posts.
Formats are what let a small team publish every week without reinventing the wheel. These are the six we start from and adapt to the sport.
Meet the Fighter
Face, story, style. Every athlete gets one.
Inside the Gym
Where the sport actually lives. Training, coaches, rituals.
Road to Fight Night
Event build-up. Countdown, stakes, matchups.
Rivalries
Teams, camps, personalities. The reason people pick a side.
Fighter × Brand
Sponsors inside the story instead of on top of it.
Two people. Two lanes.
Different responsibilities, one system.
Mert · Digital
Digital product and websites, brand system and templates, video production and motion, distribution setup and funnel.
Igor · Editorial
Editorial and content strategy, boxing and combat-sports knowledge, audience understanding, social channels and formats, fighter network.
How we work together
Mert builds the system, Igor fills it with stories. You get both in every meeting.
Let’s build your
content engine.
Eleven short questions, about three minutes. You get a reply from Mert or Igor within 24 hours, with a first take on where to start.
What exactly does the Studio do?
We build the content engine behind combat-sports brands: editorial and content strategy, shortform and social systems, brand identity and motion, websites (React / Next.js), video and animation, and access to a fighter and athlete network. The output is a weekly publishing rhythm that points at a business goal — a follow, a ticket, a PPV buy, a sponsor conversation.
Who is this for?
How does the 30-day pilot work?
What does it cost?
Do we need existing footage?
What are “formats”?
Who will we actually talk to?
How fast do you reply?
Is this the same as Boxing Finesse?