Tell us where to look. We watch your last ten posts and reply with the first thing we would change — free, whether or not we end up working together.
Purses end. A name compounds. We build the brand around a fighter, run the content engine that keeps it visible between fights, open the partner conversations that pay outside the ring — and publish you across channels we already own.
Most studios hand you files. We also run a magazine, a fight desk and the social channels — so the work you pay for has somewhere to land the day it is finished.
Rounds, camps, cuts, the walk. Nobody has to explain to us why the weigh-in matters or why a round-by-round read is worth writing.
Identity, shortform, site, sponsor kit and distribution come from the same two people, in the same house style.
The look, the name, the story — decided once, used everywhere.
Formats that publish every week, not posts when someone remembers.
Sponsorship as a conversation you can actually open.
Somewhere that is yours, not rented from an algorithm.
We sight everything you already have — footage, photos, old posts, sponsor history — and decide the position. Out of it: the wordmark, the colour, the templates and the five-setup shoot list.
Three to five formats go live and get tested against real numbers. The weekly rhythm starts: plan Monday, approve Wednesday, publish Friday. Your fighter profile and site go up.
With two months of real data the sponsor conversation stops being a favour and becomes a proposal. Media kit, rate card, target list, outreach — and the content mapped to your next fight date.
A studio hands you files and wishes you luck with the algorithm. We run the surfaces too — the magazine, the fight desk, the rankings, the division pages and our own social channels. When we build a fighter, there is somewhere for it to go the same week.
0–10 fights, building a following from zero.
Identity and one format done properly. Cheap to run, compounding.
Ranked, fighting on cards people watch.
The full engine plus the partner path — this is where sponsorship money becomes real.
Title holder, or a career to convert.
Brand as an asset: own site, own shop, own audience, deals that outlast the last fight.
Not a fighter? The same engine runs for gyms, promoters and coaches — or start at the Studio.
Ten short questions, about three minutes. You get a reply from Mert or Igor within 24 hours, with a first take on where to start.
